Showing posts with label color psychology. Show all posts
Showing posts with label color psychology. Show all posts

Thursday, November 19, 2020

Coloring our neighborhood safe


Color plays an important role in neighborhood life

by Mateja Mihinjac

As winter is fast approaching in the northern hemisphere the trees are losing their colorful blankets of leaves. Coupled with that come cloudy overcast or foggy days with short pockets of sunshine signaling the dreary months ahead when we’d rather stay indoors than be exposed to the monotone grey outside. 

However, it turns out there might be ways to break the bland world of winter and introduce some color into our neighborhoods to influence our mood and emotions.


COLOR PSYCHOLOGY

Environmental color psychology research shows color can be used effectively to create emotional responses at conscious and unconscious levels.

In simplified terms, red, orange, and yellow colors create a stimulating cognitive response whereas green and blue have a calming effect on our nervous system. This is an evolutionary adaptation that once helped us survive, but is also is an effective strategy to stimulate desired moods in outdoor spaces. 


Public restroom in Helsingborg, Sweden 


The commercial, design, and health industry has been using this knowledge with great success to promote revenue and to elicit desired emotional responses by incorporating designs that connect us to nature, what is known as biophilic designs.

None of this is a new idea. Ethnic neighborhoods have been using colors for years to showcase their cultural identity and tradition. For example, "Chinatown's” or “Little Italy's” are often characterized by red color whereas "Greek Town's" are wrapped in blue/white designs and blue light installations. This creates a sense of identity and neighborhood attachment for people of that neighborhood’s heritage.

It turns out color psychology might also play a role in crime prevention.


COLOR PSYCHOLOGY AND CRIME

Understanding the importance of a person-environment interaction was the message of CPTED pioneer, C. Ray Jeffery, who emphasized that we must appreciate how external and internal stimuli affect our brain’s response to the environment.


Color splashed onto the simplest urban feature makes a difference

There is anecdotal evidence from Glasgow, Scotland showing how blue color lights might help with suicide and crime prevention. Reports of lower crime rates and increased community ownership also emerged after the mayor of Tirana, Albania decided to use bold color design on many of the city’s buildings.

More detailed research on the color/crime prevention story is, as yet, scarce and inconclusive, but one fact remains: reports from all over the world indicate that residents respond positively to colorfulness and even crave opportunities to partake in them. 


COLORING NEIGHBOURHOOD LIVEABILITY 

While bringing color to the neighborhood might be an effective solution to generate interesting places that promote social interaction, such initiatives also offer a great opportunity to work in partnerships with local residents and co-create these colorful places together. 

One great example is the Intersection Repair Project that creates colorful neighborhood intersections and combines that with residents who co-design their own streets. A few years later, our SafeGrowth team from Christchurch, New Zealand, successfully used the same approach for the first time in the Southern Hemisphere.


Color peeking through a foggy morning 

Of course, coloring neighborhoods does not magically solve neighborhood crime. We still need research on the internal workings of how our brain interprets these places – what Jeffery called internal cognition and internal environment. We have only recently seen reignited academic interest in this topic, for example, our recent study on Third Generation CPTED.

In this new approach, we link internal cognition to Maslow’s theory of human motivation. We emphasize that every high functioning neighborhood should offer opportunities for satisfying both individual and collective needs. Satisfying those needs at the neighborhood level is an important factor in neighborhood liveability. Colorful design throughout our daily public life that elicits positive moods may go a long way to satisfy at least some liveability objectives.


Monday, August 31, 2009

Color Your World


GUEST BLOG:
Steven Woolrich is an Alberta CPTED consultant and member of the International CPTED Association. He has worked in a wide-range of roles during the past 25 years including policing, corrections and security as well as practicum work with NYPD. He currently authors the Target Crime blog linked on LIKEMINDED.

An old 1972 classic song titled “Concrete Sea” by Terry Jacks got me thinking about how important color really is in our communities. Jack’s sings “No one is meant to be living here in a concrete sea”. If you look around many cities you will understand where his thoughts came from. This is especially true in many urban downtown areas of our cities, but this is starting to change and that’s encouraging.

City Hall Park in Red Deer, Alberta is a prime example and a popular gathering place throughout the summer months. Think about how you feel and act when you see color and you will appreciate how important it can be in various settings.





As crime prevention practitioners, urban designers, architects and anyone dealing with the built environment, learn to utilize more color. Colorful landscaping arrangements in our green spaces, textured pathways that incorporate color, and murals are only a few great examples of how we can use color to brighten up our lives.

Color psychology as it is often referred to is another valuable tool we can use to help reduce crime and improve quality of life. Color evokes many memories and mental associations that can drastically alter how we feel. The various hues can produce the power to recall sounds, smells, textures and other sensations that can comfort, calm, or intimidate. It’s difficult to predict with any certainty how someone may react to a specific color but there are some basic guidelines that can help us as professionals.


Choosing proper colors can help us create moods that are more “positive” and therefore support safer environments to live, work and play. Red for example, is considered one of the boldest colors because it demands our visual attention. However, where this color is used could be very important as it is associated with rage, confrontation, blood, aggression and ferocity. Obviously red is not a good color choice for prisons or hospitals. Orange, my favorite color tends to make people feel rushed, or in a hurry. People tend to feel that blue is clean, crisp and airy like a cloudless sky. Blue is a color for relaxation, it lowers the heart, pulse and breathing rates and has a cooling effect.

According to Carol Ritberger I’m considered a “green” personality. She points out that “Greens live in a world of hopes, dreams, and emotions where the intangibles of life are the most important. Their rich imaginations thrive when using their creative abilities – their minds work quickly, bouncing from one thought to another. Greens think in metaphors and analogies, painting vivid pictures in their minds; greens see life from a holistic perspective that allows them to see the complete picture. They love creating ideas and exploring possibilities”. As a Crime Prevention through Environmental Design (CPTED) consultant I found this interesting.


Ritberger, points our that Greens “focus on what things could be rather than what they are or intended to be. Greens also rely on their hunches and insight to get a real feel for what is happening”. Most encouraging was that Greens along with many CPTED practitioners are “driven by idealism and the belief that their purpose in life is to make the world a different and better place. They feel they must influence the quality of life for others”, according to Ritberger. This takes the whole idea of going green to a new level.